Ford Motor Company

Built in 1912, The Michigan Central Train Station was designed by the same architect as Grand Central Station in New York. Sadly this 20-story building has been abandoned since the late 1980s. In June of 2018, the Ford Motor Company purchased the building and is completely renovating it to its former glory making it the headquarters for its autonomous and electric vehicle development. 

To help create awareness around their technology forward push for the community and around the world, they created an experiential event during a 10 day winter festival called MCS Fest 2019. 

3D Projection mapping, full music and sound design scoring and onsite mixing were all involved. The 9min film takes guests through Detroit’s past starting from the initial construction, to the vibrant days of the station, the demise/downfall of the building, through to the renovations and future of global mobility as seen through the eyes of Ford. Yessian Music was instrumental in setting the sonic moods and pace of the city with nods to the styles of music that have come out of Detroit including Jazz, Motown, Techno and Hip Hop. This was then combined with outrageous soundscapes and sound design created to bring the building to life through thoughtfully crafted sonic representations of the building, city and Detroit environments.